What we set out to do
TopParfumReviews is an independent fragrance guide with editorial ratings. We do not sell perfume ourselves and we are not tied to any brand. Our aim is to give you honest, easy-to-follow guidance so you can find the right scent more quickly. That is why we rate against clear criteria and say plainly when a figure is only a guide.
Our rating criteria
The editorial rating, given on a scale of up to five, is an overall assessment. It brings together several angles that decide how useful a fragrance is in everyday life. These five criteria carry the most weight.
- Scent profile and character: how well do the top, heart and base notes work together, and how distinctive does the fragrance feel? A clear, well-balanced character counts for more than sheer volume.
- Versatility and occasion: does the scent only suit a narrow niche, or will it carry you through everyday wear, the office and evenings out? The more flexibly a perfume can be worn, the more useful it is.
- Longevity and sillage: how long does the scent stay noticeable on the skin, and how strong is the trail it leaves? We keep both realistic, because skin type and weather affect the result.
- Popularity and reception: how is the fragrance received by the wider fragrance community? Consistently positive feedback is a good indicator, but it never replaces trying a scent on your own skin.
- Value for money: what do you get for what you pay? An affordable fragrance with strong performance can score higher here than a famous name that offers little.
Where our information comes from
The notes, the scent family and our assessment of longevity and sillage are based on widely known, documented information about each perfume, such as the official details published by the fragrance houses and established descriptions. We summarise this information in our own words and put it into context. Product images, where shown, come from our retail partner.
Prices and ratings, plainly explained
We do not compare prices across several shops on the English version of the site. For each fragrance we link to Amazon UK, and the current price, offers and availability are shown there, because they change all the time. The editorial rating is our overall judgement, clearly marked as editorial opinion and not the result of a laboratory measurement.
When there are no user reviews
We do not publish customer reviews or user star ratings of our own, and we never fill gaps with invented ones. Where a fragrance has no user feedback on our site, the editorial rating stands on its own and is labelled as our opinion. If you want to read buyers' experiences, you can find the reviews left by customers on the Amazon UK product page.
What we deliberately do not do
Trust also comes from being clear about our limits. That is why we stick strictly to these rules:
- We do not invent lab tests or measurements, and we do not claim to have tested every fragrance in a laboratory.
- We do not invent customer reviews or user star ratings.
- We do not state stock levels or delivery times that we cannot reliably know.
- We do not let commission dictate our ratings, not even from the biggest advertising budget.
Independence and funding
The site is funded through affiliate links. If you buy through one of our links to Amazon UK, we may earn a small commission, and the price stays the same for you. This payment does not influence which fragrances we feature, how we rate them or the order in which they appear. A highly rated fragrance without an affiliate link stays highly rated, and a weak fragrance that earns us commission stays weak.
How up to date we are
We keep adding to and revising our fragrance profiles. New scents are added, texts are improved and links are checked. Even so, always check the price and availability directly on Amazon UK, because only there are they accurate in real time.
A note on AI and images
Some of the text on this site is written with the help of AI, based on our own catalogue data, and is reviewed by our editor before publication. Editorial responsibility lies with Seydhan Cakmak, Cakmak Digital. The product photos come from our retail partner and are not AI-generated images.
FAQ
Does TopParfumReviews run its own lab tests?
No. We are a fragrance guide with editorial ratings, and we say so openly. Our rating is an editorial assessment based on scent profile, versatility, longevity, popularity and value for money, not the result of a lab test. You will not find invented measurements or customer reviews on our site.
Does commission influence the ratings?
No. How we rate a fragrance has nothing to do with whether, or how much, we earn from a purchase. A highly rated fragrance without an affiliate link stays highly rated, and a weak fragrance that earns us commission stays weak.
Where can I see the current price?
We do not show live prices or compare several shops on the English site. For each fragrance we link to Amazon UK, where you can see the current price, offers and availability, as these change constantly.
Why do some fragrances have no user reviews?
We only show the editorial rating and never invent user reviews or star ratings to fill the gap. If you would like to read what buyers think, the customer reviews on the linked Amazon UK page are the best place to look.
How up to date is the information?
We maintain our fragrance profiles on an ongoing basis, add new scents and revise existing entries. Even so, always check the price and availability directly on Amazon UK to be sure.
Is the content written with AI?
Some of our texts are written with AI support, based on our own catalogue data, and every text is reviewed by our editor before it goes live. The product photos come from our retail partner and are not AI-generated.